How Professional Food Photographer Aratrik Nandy Increases Your Sales on Swiggy and Zomato at RED CAT PICTURES
Understanding the Power of Food Photography and Videography
Why Visuals Drive Orders
Humans “eat” first with their eyes—studies indicate that images are 1.44 times more important than menu descriptions when deciding what to order online. High-quality photos condense crucial sensory cues—texture, color, garnish—into a single frame, making customers feel as though they can almost taste the dish. On crowded delivery platforms, a captivating photo can be the difference between a tap on your restaurant’s listing and a scroll to a competitor.
Platform-Specific Benefits
While direct Swiggy/Zomato studies are scarce, analogous data from top global platforms underscores the trend:
- Grubhub: Menu photos can boost sales by 30%.
- DoorDash: Adding high-quality photos increases delivery volume by 15%.
- Deliveroo: Restaurants with more fully photographed menus see up to a 24% uplift in orders (AI Product Photography Suite - Claid.ai).
Given similar customer behaviors across apps, Swiggy and Zomato merchants can reasonably expect comparable gains.
Aratrik Nandy’s Expertise at RED CAT PICTURES
A Snapshot of the Studio
Founded and led by CEO & Lead Food Photographer Aratrik Nandy, RED CAT PICTURES operates from a state-of-the-art studio in Kolkata equipped with Sony Alpha full-frame cameras, Nanlite video lights, Godox photography lights, and macro lenses. Beyond hardware, the team offers CGI-like composite imagery and bespoke styling under a narrative-driven approach, ensuring every image tells a story and aligns with your brand identity.
Food Styling
One of the key and probably the most important aspect of Professional mouth-watering food photography is food styling. While it is very difficult to find a good food stylist in Kolkata Aratrik Nandy at RED CAT PICTURES offers professional food styling, making your food images irresistible not to look at it.
Light Placements for Good Food Photography
Proper light placements in food photography is what make and breaks your photos. Food photography is all about light and shadows. The falling of the shadow and the density of it, The shininess of the food, all of this defends on the light placements. Aratrik Nandy at RED CT PICTURES ensures lights fall on your food items properly.
Tailored Packages for Delivery Success
RED CAT PICTURES’ multi-tiered offerings cater precisely to the needs of Swiggy and Zomato listings:
Standard Food Photography: Quick-turnaround shoots with clean backdrops, ideal for restaurants needing 30–50 images per day—perfect for dynamic menus (Food Photography in Kolkata — Benfarmm Raw Meat Photography.
Premium Food Photography: Advanced compositions—think floating honey drizzles and layered pancakes—designed to stand out in crowded feeds.
Food Photography with Models: Lifestyle images featuring professional models that add context, aspiration, and social-media appeal (Ad Film & Product Videography in Kolkata: Capturing Sweet Craftsmanship for New Sitala Mishtanna Bhandar.
Transparent pricing and flexible add-ons mean you only pay for what drives the most value for your Swiggy and Zomato presence.
Case Studies: Real-World Impact
Benfarmm Pvt. Ltd. Raw Meat Photography
Benfarmm Pvt. Ltd. engaged Red Cat for standard food photography to showcase raw meat cuts. Within days of updating their Swiggy menu with polished, well-lit images, they reported a noticeable uptick in orders for premium cuts—validating the visual-first approach (Food Photography in Kolkata — Benfarmm Raw Meat Photography.
FANCIS Dark Chocolate Bars
FANCIS tapped RED CAT PICTURES for premium CGI-style imagery. Their product page on Zomato saw a 25% increase in clicks on the “Add to Cart” button, translating directly into higher average order values (Chocolate Photography for FANCIS | Product Photography in Kolkata.
New Sitala Mishtanna Bhandar Sweet Photography
Combining stills and a short commercial video, RED CAT’s integrated approach drove social-media engagement and a 20% boost in Swiggy orders for traditional Bengali sweets during festival season (Ad Film & Product Videography in Kolkata: Capturing Sweet Craftsmanship for New Sitala Mishtanna Bhandar.
Appayan Caterers Promotional Videography and Photography
Showcasing RED CAT PICTURES’ mastery in short promotional video shoots our food photography and videography is a milestone work. It was short and sweet, perfect for social media platforms.
Getting Started with RED CAT PICTURES
Book a Strategy Call: Discuss your menu, target audience, and sales goals.
Choose Your Package: Select the tier that aligns with your Swiggy/Zomato strategy.
Brief & Shoot: Collaborate on styling, props, and shoot schedule.
Delivery & Upload: Receive edited images in ready-to-use formats and update your listings.
Ready to transform your Swiggy and Zomato pages into memorable, revenue-driving storefronts? Book a session with RED CAT PICTURES today and let Aratrik Nandy make your dishes impossible to resist.