Ad Film & Product Videography in Kolkata: Capturing Sweet Craftsmanship for New Sitala Mishtanna Bhandar

Concept & Creative Direction

RED CAT PICTURES’ mission for this ad film and product videography shoot was clear: to bring the legacy of New Sitala Mishtanna Bhandar, one of Howrah's iconic Bengali 🍮sweet brands, to life through cinematic visuals. This wasn't just a commercial video shoot—it was a carefully crafted visual narrative designed to connect audiences emotionally with tradition, flavor, and family. We transformed A P Studio into a vibrant set tailored for high-quality food videography and branded storytelling.

Storytelling Through Set, Light & Performance

RED CAT PICTURES shaped a visual narrative that balanced cultural depth with modern aesthetics. From heritage props to advanced lighting setups, every decision enhanced our core message: celebrating the craftsmanship behind New Sitala Mishtanna Bhandar's legendary 🍮sweets.

• Studio Design: Custom backdrops, product-centric props, and lighting rigs gave our food videography visuals depth and texture.
• Performance Direction: Featuring male and female models, our cast brought scripted dialogues to life with energy and authenticity.
• Script Writing: The script was a fusion of brand storytelling and emotional resonance, emphasizing product heritage and relatable family dynamics.

Audio Production & Bengali Musicality

Great ad films need immersive sound. For this project, we used a professional dubbing studio to deliver clean, expressive voiceovers and layered audio. Our approach included:

• Dialogue dubbing with high-quality vocal direction.
• A custom-composed instrumental soundtrack blending Bengali cultural tones and cinematic mood.

This audio layer brought rhythm and richness to the entire food videography in Kolkata experience.

On-Set Challenges & Team Performance

Production hurdles like delays and last-minute changes were handled with agility. The synergy among Deep Sarkar, Subham Mukherjee and Piyali Deb kept the shoot moving forward. Their performance and collaboration elevated both narrative delivery and product showcasing.

Closing Reflection

This project of RED CAT PICTURES highlights the power of culturally immersive ad film creation through targeted food videography and product videography. Every scene, soundbite, and lighting cue was engineered to celebrate not just food, but heritage. For Kolkata brands seeking to elevate their presence through visual storytelling, this stands as a case study in resonance and reach.